![]() As more midsize organizations adopt MDM in the course of the next four years, they are demanding lower prices and more flexibility from vendors.Īs a result, many new MDM vendors and offerings capturing this market will be focused on areas such as open source, as well as cloud computing/software as a service. However, the variety of technologies that can be applied to an MDM initiative leaves the door open for the entrance of data integration and data quality providers, in particular. “In the next four years we expect larger vendors will continue to acquire for this specialization while smaller vendors will acquire each other to build market share and increase the functionality within their portfolios,” said Chad Eschinger, research director, Gartner. However, the overall MDM market is dominated by three major players – IBM, Oracle and SAP. Within the overall MDM market, more than half the revenue is driven by products from small and best-of-breed vendors, as the market continues to favor specialized solutions over "generic" offerings. In 2013, MDM software revenue will see faster growth in Asia/Pacific, where revenue will increase by 30 per cent from 2012 to reach $209 million. From a regional perspective, North America and Europe will drive the demand for MDM, and both regions will grow at a steady pace to reach the billion-dollar mark, in 2013 for North America and in 2015 for Europe.
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